The excitation-transfer theory suggests that arousal from one experience can transfer to a second,unrelated situation.

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The excitation-transfer theory proposes that residual physiological arousal from one experience can enhance the intensity of a subsequent emotional experience, even if the two experiences are not related. This theory has been used to explain the effects of certain types of media content, such as violent or sexually explicit material, on subsequent behavior or emotional responses.

The Excitation-Transfer Theory Suggests That Arousal from One Experience Can