The Health Belief Model was created by psychologists who assumed that individuals fear disease/sickness and that their degree of perceived fear impacts their motivation to seek preventive healthcare services.

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The Health Belief Model, developed in the 1950s by social psychologists Hochbaum, Rosenstock, and Kegels, is based on the understanding that a person's belief in a personal threat of an illness or disease, along with their belief in the effectiveness of the recommended health behavior or action, influences their readiness to take action. This model assumes that individuals are motivated to seek preventive measures if they perceive a high level of personal threat from a disease and believe that a particular health action would be effective in reducing that threat.

The Health Belief Model Was Created by Psychologists Who Assumed