Match the following terms with their definitions.
-Late Majority
A) Theory of Goal Attainment
B) Ecological Model
C) Innovators
D) Early Adopters
E) Early Majority
F) Late Majority
G) Laggards

Question

Quizplus · Accepted Answer

The Late Majority refers to a group of individuals in the diffusion of innovation theory who adopt an innovation after the average member of society. They are typically skeptical about change and will only adopt an innovation after seeing the majority of people in their social system adopt it.

Match the Following Terms with Their Definitions