Building 100 Million Healthier Lives as a Shared Movement to Improve

Building 100 Million Healthier Lives as a shared movement to improve health, wellbeing and equity with a critical mass of change makers represents which element of Switch strategy or step of the Kotter framework? Mark all that apply

A) A rider strategy because the number is really big
B) An elephant strategy because people feel safer taking on complex change when they don't feel alone
C) A strategy to engage a volunteer army to build broad based action
D) A strategy to sustain acceleration
E) A strategy to anchor changes in culture