According to McGuire's "inoculation theory," audiences are less susceptible to opposing arguments if you first present them with

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According to McGuire's "inoculation theory," audiences are less susceptible to opposing arguments if you first present them with a brief look at the opposing view followed by a rebuttal which shows why your view is the preferred one. This technique helps "inoculate" the audience against the opposing argument, making them more resistant to persuasion. A thorough look at both sides of the issue (B) may be helpful in some situations, but it doesn't necessarily strengthen the audience's resistance to opposing arguments. Only presenting your side of the issue (A) or a brief look at both sides of the issue (C) may not give the audience enough information to adequately evaluate the arguments and make an informed decision.

According to McGuire's "Inoculation Theory," Audiences Are Less Susceptible to Opposing