According to Michael E. Porter, the attractiveness of an industry, or how profitable an industry can be for a company, is the result of five competitive pressures in the market: rivalry or competition, buyers of the product or service, potential new organizations entering into the industry, suppliers of resources needed by the organization, and substitute products or alternative services that a customer can choose.

Question

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Michael E. Porter's Five Forces framework identifies these five competitive pressures as key factors that determine the attractiveness and profitability of an industry.