Surveys of Potential or Actual Users of a Website Are

Surveys of potential or actual users of a website are conducted to:

A) observe the steps users are likely to take to use the interface to accomplish typical tasks.
B) encourage the evaluator to examine the fit between each two of the components: user and technology, task and technology, and user and task.
C) assess preferences for a number of design characteristics such as display color, menu buttons, text, photo size, icon metaphor, and layout by selecting, on a computer screen, their preferences for each item from two or three options.
D) reveal problems with the decision rules used to tailor content to users.