Luxury brands primarily sell themselves on what type of value?

Name: Luxury brands primarily sell themselves on what type of value?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Luxury brands primarily sell themselves on symbolic value, which refers to the prestige, status, and exclusivity associated with owning and using the brand's products. This value goes beyond the physical utility or functionality of the product, emphasizing the social and personal significance of the brand.

Luxury Brands Primarily Sell Themselves on What Type of Value