The Volvo brand is rated high, relative to its competitors, on safety and the environment. What brand equity levers do these refer to?

Question

Quizplus · Accepted Answer

Points of difference refer to the unique benefits or characteristics of a brand that set it apart from its competitors. Volvo's high rating on safety and the environment distinguishes it from other car brands, making these attributes points of difference.

The Volvo Brand Is Rated High, Relative to Its Competitors