Consistency involves closing three gaps. When employees see the brand differently to how the firm defines it, what gap is this?
A) Culture-identity
B) Culture-image
C) Identity-image
D) None of these
Correct Answer:
Verified
Q2: Why do brand managers argue that brands
Q3: Consistency involves alignment between customers/stakeholders, employees and
Q4: Consistency involves alignment between customers/stakeholders, employees and
Q5: Consistency involves alignment between customers/stakeholders, employees and
Q6: Consistency involves closing three gaps. When external
Q8: Consistency involves closing three gaps. When employees
Q9: Why do gaps between the brand's image
Q10: Why do gaps between the brand's image
Q11: Why do gaps between the brand's identity
Q12: What is involved in a brand audit?
A)
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