Why do gaps between the brand's identity and firm culture emerge?
A) The brand's marketing is not working correctly
B) The brand's users do not fit the identity
C) Employees are not rewarded for on-brand behaviour
D) Firms fail to deliver on promises to customers
Correct Answer:
Verified
Q6: Consistency involves closing three gaps. When external
Q7: Consistency involves closing three gaps. When employees
Q8: Consistency involves closing three gaps. When employees
Q9: Why do gaps between the brand's image
Q10: Why do gaps between the brand's image
Q12: What is involved in a brand audit?
A)
Q13: A customer journey analysis involves examining which
Q14: Stakeholders are important for ensuring consistency. Who
Q15: Stakeholders are important for ensuring consistency. Who
Q16: What tools can help align stakeholder image
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