Authenticity is said to occur when the customer can place themselves in the brand's story. What aspect of storytelling enables this?

Question

Quizplus · Accepted Answer

Narrative transportation is the aspect of storytelling that enables authenticity by allowing the customer to place themselves in the brand's story. It involves the audience becoming so absorbed in the story that they can imagine themselves as part of it, enhancing their connection to the brand.

Authenticity Is Said to Occur When the Customer Can Place