Fighter brands are used to achieve what goal?
A) To take the brand into luxury markets
B) To make the parent brand appear stronger
C) To protect the brand against low price competitors
D) None of these
Correct Answer:
Verified
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A) Whether
Q13: What does brand extension authenticity refer to?
A)
Q14: What drives brand extension authenticity?
A) The extension
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Q17: You work for a luxury fashion brand.
Q18: As a luxury fashion brand manager, you
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