As a luxury fashion brand manager, you receive an email proposing a cobrand from your counterpart at Supreme, a cult shoe brand. What do you do?
A) Reject the offer as the cobrand would undermine your luxury status
B) Accept the offer as both brands will benefit from this association
C) Reject the offer as co-brands are risky
D) Turn the brand manager down as the cobrand offers nothing new to consumers
Correct Answer:
Verified
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A)
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A) The extension
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