If a brand emphasizes relevance at the expense of consistency, what is the likely outcome for its authenticity?

Question

Quizplus · Accepted Answer

When a brand focuses too much on relevance, often changing its message or appearance to fit current trends or consumer preferences, it risks being perceived as inauthentic or as a "poseur" brand. This is because it may appear to lack a consistent core identity or values, leading consumers to question its genuineness.

If a Brand Emphasizes Relevance at the Expense of Consistency