The key authenticity concern when engaging in a communal brand strategy is which of the following?

Question

Quizplus · Accepted Answer

The primary authenticity concern with a communal brand strategy is that the brand might be perceived as a poseur, meaning it is seen as inauthentic or trying too hard to fit into a community or culture that it does not naturally belong to. This can damage the brand's reputation and alienate both the target community and broader audiences.

The Key Authenticity Concern When Engaging in a Communal Brand