How do brands become subcultural insiders?
A) They conform to the rules of the subculture
B) They pass subcultural litmus tests
C) The make sacrifices and take risks
D) All of these
Correct Answer:
Verified
Q10: When a member of a brand community
Q11: Successful brand community strategies require which of
Q12: How do subcultures of consumption differ from
Q13: How do consumer tribes differ from subcultures
Q14: What happens when brands try to exploit
Q16: Why does making perceived sacrifices endear you
Q17: What do members of consumer tribes use
Q18: Why might members of subcultures reject tribes?
A)
Q19: What do members of a brand public
Q20: Which form of communal brand do marketers
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