How do brand generate tensions with communities?
A) Brand extensions attract less loyal tribal members
B) The co-opt community assets without asking permission
C) The say one thing and do another
D) All of these
Correct Answer:
Verified
Q25: When members identify why the brand is
Q26: When members talk about the brand to
Q27: When a brand celebrates a sub-group within
Q28: When a brand provides a community member
Q29: When an insider shares a special access
Q30: When community member share their creative mash
Q31: How can brand strengthen brand communities?
A) Add
Q32: Where does communal branding apply?
A) Only business
Q33: How do communities manage diversity within their
Q35: The communal branding model argues brand equity
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