Which of the following are aspects of a brand crisis?
A) The brand manager does not know what to do.
B) Crises are often created by groups with an agenda to push.
C) The crisis may impact on the brand's authenticity.
D) None of these.
Correct Answer:
Verified
Q1: How can a crisis impact on authenticity?
A)
Q2: Can a brand crisis impact brand equity?
A)
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A)
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