If a crisis has a low chance of occurring but a potentially high impact on the brand, how should you plan for it?

Question

Quizplus · Accepted Answer

Emergency response protocols are essential for planning for crises with a low chance of occurring but a potentially high impact on the brand. These protocols should outline the steps that need to be taken in the event of a crisis, including who should be notified, how the crisis should be communicated to the public, and what resources will be needed.

If a Crisis Has a Low Chance of Occurring but a Potentially