According to Diffusion of Innovation, the likelihood of people adopting an innovation increases when:
A) it produces results that others can see.
B) the old behavior no longer results in the desired outcomes.
C) a health care provider recommends it.
D) it's covered by insurance.

Question

Quizplus · Accepted Answer

When an innovation produces visible results, it increases its observability, which is a key factor in the Diffusion of Innovation theory, making it more likely to be adopted.

According to Diffusion of Innovation, the Likelihood of People Adopting