The Mayo Clinic using their name on a health newsletter is an example of a:
A) Multi-brand strategy
B) Brand extension
C) Name awareness
D) Reseller brand

Name: The Mayo Clinic using their name on a health newsletter is an example of a: A) Multi-brand strategy B) Brand extension C) Name awareness D) Reseller brand
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand extension is when a company uses its established brand name to launch a new product or service, in this case, a health newsletter.

The Mayo Clinic Using Their Name on a Health Newsletter