Price can play an active or passive role in positioning. In an active role, price is:
A) a visible part of the strategy whether it is high or low
B) price is visible and is lower than the competition
C) price is visible and higher than the competition
D) price is actively changed as competitors enter.

Question

Quizplus · Accepted Answer

In an active role, price is a visible part of the strategy, meaning it is deliberately used to position the product in the market, whether it is set high or low.

Price Can Play an Active or Passive Role in Positioning