A company that provides radiology services for hospitals follows a reseller branding strategy.

Question

Quizplus · Accepted Answer

A reseller branding strategy involves selling products or services under the brand name of the reseller, rather than the original manufacturer. In this case, the radiology services are being provided by a company that is reselling them under its own brand name, which is consistent with a reseller branding strategy.

A Company That Provides Radiology Services for Hospitals Follows a Reseller