In the necessity strategy, the service or product offering must be:
A) at least equal to the level of the competition
B) priced dramatically lower than the completion
C) must be significantly higher in quality than the competition
D) a niche product or service
Correct Answer:
Verified
Q24: A low price/low promotion strategy in the
Q25: Distribution is often intensive in which strategy?
A)
Q26: When an organization is in the introduction
Q27: The most common way for health care
Q28: When the marketplace is mature and the
Q30: Promotion is particularly difficult under which strategy?
A)
Q31: In the necessity strategy, distribution:
A) must be
Q32: When both the organization and the marketplace
Q33: The leader in the maintenance strategy stage
Q34: In the maintenance strategy, price is used
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