In the Introductory stage of the life cycle, the promotional challenge is to generate selective demand for the product or service.

Name: In the Introductory stage of the life cycle, the promotional challenge is to generate selective demand for the product or service.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the Introductory stage, the promotional challenge is to generate primary demand, which focuses on creating awareness and interest in the product category itself, rather than selective demand for a specific brand.

In the Introductory Stage of the Life Cycle, the Promotional