The order of market research should likely be
A) secondary, focus group, detailed primary
B) detailed primary, secondary, focus group
C) focus group, detailed primary, secondary
D) focus group and detailed primary

Question

Quizplus · Accepted Answer

Secondary research is typically conducted first to gather existing information and insights. This is followed by focus groups to explore ideas and perceptions in more depth. Finally, detailed primary research is conducted to gather specific data directly from the target audience.

The Order of Market Research Should Likely Be