The fact that this textbook spells the word behaviour with a 'u', instead of the American spelling of 'behavior', may be an example of:

Name: The fact that this textbook spells the word behaviour with a 'u', instead of the American spelling of 'behavior', may be an example of:
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The use of British English spelling, such as "behaviour," can be an example of maintaining intergroup distinctiveness, as it reflects cultural or regional identity differences between British and American English.

The Fact That This Textbook Spells the Word Behaviour with a 'U