The term 'sleeper effect' refers to:
A) a greater change in attitudes after the message is played while subjects sleep
B) that tendency to forget the message after some passage of time
C) situations where a person remembers the persuasive message but not the source of that message
D) situations where a person remembers the source of a message but not the message itself
E) the tendency to forget a persuasive message after going to sleep
Correct Answer:
Verified
Q55: The credibility of a source depends on:
A)
Q56: Which of the following is part of
Q57: Which of the following factors about the
Q58: Which of the following is not a
Q59: Credibility is an important concept in attitude
Q61: A popular explanation given to account for
Q62: Studies have shown that it is best
Q63: If an earlier message has greater influence
Q64: A two-sided message is usually more effective
Q65: In the study by Janis and Feshbach
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