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In the Study by Petty, Cacioppo and Goldman (1981) in Which

Question 91

Multiple Choice

In the study by Petty, Cacioppo and Goldman (1981) in which students were exposed to an attitude-discrepant communication, the results showed that:


A) under low involvement, the strong arguments led to much more attitude change than did the weak arguments
B) under high involvement, the source credibility had a stronger effect on persuasion
C) source credibility had a stronger effect on persuasion under both high and low involvement conditions
D) under low involvement, the source credibility had a stronger effect on persuasion
E) both a and b

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