In one test of the Ajzen-Fishbein model, subjects were asked about their intentions to buy particular brands of certain products (e.g., toothpaste or beer) as well as their assessments of their families and friends' evaluation of that intention. The results of the experiments indicated:

Question

Quizplus · Accepted Answer

The Ajzen-Fishbein model suggests that both personal attitudes and social norms (others' expectations) influence intentions and behavior. Therefore, both A and B are correct: attitudes alone do not predict behavior, but when they align with social expectations, behavior can be predicted.

In One Test of the Ajzen-Fishbein Model, Subjects Were Asked