Subjects were instructed to imagine either J. Carter or G. Ford as the winner of the 1976 US election. When later asked to predict who would actually win, subjects tended to predict the candidate that they had been asked to imagine earlier. This demonstrates the effects of:

Question

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Priming occurs when exposure to a stimulus influences a response to a later stimulus. In this case, imagining a candidate as the winner primes the subjects to predict that candidate as the actual winner.

Subjects Were Instructed to Imagine Either J