Which of the following involves a 'two step flow of communication' for its spread?
A) fashion
B) fad
C) a contagion
D) rumour
E) a rebellion
Correct Answer:
Verified
Q52: Which of the following characteristics applies to
Q53: According to the text, fashions:
A) tend to
Q54: What type of collective behaviour is most
Q55: Research on fashions indicates that:
A) the kind
Q56: Fashions may serve a number of functions
Q58: Unlike typical crowd behaviour, mass contagion:
A) only
Q59: If we observe others in a crowd
Q60: The throngs of gasping teenagers that flock
Q61: Contagions of enthusiasm:
A) often have no other
Q62: The great tulip mania in Holland is
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