The Logos Created by Herb Lubalin for Mother & Child

Question 29

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The logos created by Herb Lubalin for Mother & Child (figure 9.20) and Paul Rand for IBM (figure 9.21) show two very different uses of type. One logo seems more classic, and the other appears more modern. Give examples of two logos that have similar feels and explain why they give off comparable impressions, considering main strokes, serifs, and overall letterforms. The logos created by Herb Lubalin for Mother & Child (figure 9.20) and Paul Rand for IBM (figure 9.21) show two very different uses of type. One logo seems more classic, and the other appears more modern. Give examples of two logos that have similar feels and explain why they give off comparable impressions, considering main strokes, serifs, and overall letterforms.

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