Why Do Restaurants Tend to Put Very Expensive Items on the Menu

Why do restaurants tend to put very expensive items on the menu?

A) The restaurant owners know that a substantial percentage of the population will actually choose the most expensive items because they see themselves are deserving the best
B) The restaurant owners know that expensive menu items make people believe that the restaurant is exclusive and high quality
C) Customers compare the less expansive (but still costly) items with the very expensive choices, and are persuaded that their item is not too expensive to order
D) Customers tend to choose the most expensive items because they want to impress those with whom they are dining