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An Individual Exhibits a Strong Endowment Effect by Trying to Sell

Question 74

Multiple Choice

An individual exhibits a strong endowment effect by trying to sell their own car for much more than it is worth. Which brain region is likely active during this decision?


A) The lateral orbitofrontal cortex"
B) The pre-supplementary motor area"
C) The right insula"
D) The dorsolateral prefrontal cortex"

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