The book describes a progression of mental states through which a consumer may pass before deciding to purchase a product or service (e.g., Hierarchy of Effects Model). One of the purposes of marketing is to move consumers through that sequence as rapidly as possible. Describe (informally, in your own words) the steps in that progression.

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The Answer of The book describes a progression of mental states through which a consumer may pass before deciding to purchase a product or service (e.g., Hierarchy of Effects Model). One of the purposes of marketing is to move consumers through that sequence as rapidly as possible. Describe (informally, in your own words) the steps in that progression.

The Book Describes a Progression of Mental States Through Which