In ________ consumers may share a strong need that cannot be satisfied by an existing product.

Question

Quizplus · Accepted Answer

Latent demand refers to a situation where consumers have a strong need or want, but no products or services are currently available to satisfy that need. This type of demand is not immediately evident, but can be uncovered through research and analysis. Companies can potentially capitalize on latent demand by introducing new products or services that meet these unfulfilled needs.

In ________ Consumers May Share a Strong Need That Cannot