Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called

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Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment operate in consumer markets. These companies have to establish a superior brand image to differentiate themselves from their competitors and attract customers. They spend a great deal of time and money on advertising, promotions, and marketing campaigns to create a strong brand image and increase brand awareness among consumers.

Companies Selling Mass Consumer Goods and Services Such as Soft