Companies as diverse as General Motors and McDonald's are embracing which new company capability to communicate with the public, customers, and employees?

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Corporate blogging is a new company capability that enables businesses to communicate with their public, customers, and employees. Many companies, including General Motors and McDonald's, have embraced corporate blogging as a means to establish a more personal relationship with their customers and to provide a more authentic voice to their brand. Corporate blogs are often used as a way to share information about new products, company news, and industry trends, as well as to solicit feedback and engage customers in conversation.

Companies as Diverse as General Motors and McDonald's Are Embracing