McDonald's has decided to engage in cause-related marketing. An appropriate action would be to sponsor an endangered species at a national or city zoo.

Question

Quizplus · Accepted Answer

This statement is true. Cause-related marketing involves partnering with a non-profit organization or cause to promote social responsibility and enhance brand image. Sponsoring an endangered species at a zoo would be a way for McDonald's to show its commitment to environmental conservation and animal welfare.

McDonald's Has Decided to Engage in Cause-Related Marketing