Lee Wong has been put in charge of gathering marketing intelligence, disseminating it within his organization, and eventually directing action on the information. Which of the following core business processes most closely matches with the task that Mr. Wong has been given?
A) customer acquisition process
B) market sensing process
C) fulfillment management process
D) new offering realization process
E) customer relationship management process

Question

Quizplus · Accepted Answer

The market sensing process is responsible for gathering and analyzing information about the external environment, including competitors, customers, and other factors that may affect the business. Lee Wong's job of gathering marketing intelligence and disseminating it within his organization fits with the market sensing process.

Lee Wong Has Been Put in Charge of Gathering Marketing