The holistic marketing framework is designed to address three key management questions. Which of the following is one of those questions?
A) Value network. how can a company effectively network?
B) Value chain. are there weak links in the company's value chain
C) Value proposition. how can value propositions be made profitable?
D) Value exploration. how can a company identify new value opportunities?
E) Value claims. how does the company deal with value erosion?

Question

Quizplus · Accepted Answer

The holistic marketing framework is designed to address three key management questions: (1) What is the market offering in terms of customer needs? (2) What is the company offering to meet these customer needs? and (3) How can the company maintain and enhance its offerings over time? The question about identifying new value opportunities falls under the third key management question. Therefore, the correct answer is D - Value exploration.

The Holistic Marketing Framework Is Designed to Address Three Key