If Canadian retailer, HBC, seeks to be a more holistic marketer, it should achieve profitable growth by expanding ________, building customer loyalty, and capturing customer lifetime value.

Question

Quizplus · Accepted Answer

Expanding customer share means increasing the amount of business done with existing customers, which aligns with the goals of holistic marketing by focusing on deepening relationships and enhancing customer loyalty and lifetime value.

If Canadian Retailer, HBC, Seeks to Be a More Holistic