________ allows the company to discover who its customers are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities.

Question

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Customer relationship management (CRM) is a strategy that companies use to manage interactions with current and potential customers. It allows companies to gather and analyze customer data, which can help them understand customers' behavior, preferences, and needs. By understanding customers' needs, companies can provide better customer service and tailor their marketing efforts to meet customers' needs. This results in increased customer satisfaction and loyalty, which can lead to increased sales and profitability.

________ Allows the Company to Discover Who Its Customers Are