The ________ is the central instrument for directing and coordinating the marketing effort.

Question

Quizplus · Accepted Answer

The marketing plan is the central instrument for directing and coordinating the marketing effort. It outlines the company's overall marketing objectives, strategies, and tactics to reach its target market and achieve its business goals. The marketing plan serves as a roadmap for all marketing activities and guides decision-making throughout the organization.

The ________ Is the Central Instrument for Directing and Coordinating