To evaluate opportunities, companies can use Market Opportunity Analysis (MOA) to determine the attractiveness and probability of success.

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Market Opportunity Analysis (MOA) is a method of assessing market potential and identifying new opportunities based on factors such as market size, growth potential, competition, and customer needs. It helps companies to make informed decisions about which opportunities to pursue and how to allocate resources effectively to maximize their chances of success.

To Evaluate Opportunities, Companies Can Use Market Opportunity Analysis (MOA)