An environmental threat is a challenge posed by an unfavourable trend or development that would lead, in the absence of defensive marketing action, to lower sales or profit.
Correct Answer:
Verified
Q103: Such areas as sales forecasts, expense forecasts,
Q104: Gary Hamel confirms the view that imaginative
Q105: Peter Drucker pointed out that it is
Q107: The marketing plan should open with a
Q109: Once a SWOT analysis has been completed,
Q110: Firms choosing a generic strategy centring on
Q111: A business's sales and profits may be
Q114: For an MBO (management by objectives) system
Q117: In applying MBO (management by objectives) all
Q131: Marketing plans are becoming more production oriented
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents