Partner Relationship Management (PRM) can be thought of as a corporation's development of structures that support strategic alliances and treats the formation and management of partnerships as a core skill.

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PRM is the process of developing and maintaining strong relationships between a company and its partners, including distributors, resellers, and other stakeholders. It involves creating structures and processes that help to ensure effective communication, coordination, and collaboration among all parties involved in the partnership. PRM is typically viewed as a core skill for businesses that rely on strategic alliances and partnerships to succeed in the marketplace.

Partner Relationship Management (PRM) Can Be Thought of as a Corporation's