You've been tasked by your company to develop marketing strategies for the South Asian community in Toronto. What fact about this target will have the biggest influence on your planning?
A) "Off-the-rack" clothing does not fit Asians well.
B) Asians are not a homogenous group.
C) All Asians speak Punjabi.
D) All Asians share the same identities and values.
E) Sri Lankans and Koreans have much in common.

Question

Quizplus · Accepted Answer

The fact that Asians are not a homogenous group is the most important factor to consider when developing marketing strategies for the South Asian community in Toronto. This means that different subgroups within the community may have different cultural backgrounds, languages, and values that should be taken into account when designing marketing campaigns. Failure to consider these differences could lead to ineffective or even offensive marketing messages.

You've Been Tasked by Your Company to Develop Marketing Strategies